Website structure and content
Map services, audiences and enquiry routes before laying out pages. Organise information so a buyer can move from an overview to the detail relevant to their requirement.
Red Brass Advertising / Dubai
Make it easier for the right customer to understand your business and enquire.
Dubai based. English-language briefs from the UAE, UK and beyond.
01 / The starting point
A prospective client may reach your website after a recommendation, a search or an advertising campaign. They need to understand your service, whether it fits their situation and what to do next. Red Brass designs business websites around those questions, with content and visual design working together.
A homepage cannot explain every service in depth. Vague descriptions, disconnected pages and hard-to-find contact options can leave buyers unsure whether to approach you. We plan a clearer structure and give each important service the space it needs.
Tell us where you are nowMake it easier for the right customer to understand your business and enquire.
02 / The scope
Build the scope around the work your business needs. Deliverables and responsibilities are agreed before we begin.
Map services, audiences and enquiry routes before laying out pages. Organise information so a buyer can move from an overview to the detail relevant to their requirement.
Create layouts that reflect your brand and work across desktop and mobile. Agree the platform and required functionality before development begins.
Place relevant calls to action alongside service information. Check links, forms and agreed tracking during the launch process, and clarify who owns ongoing updates.
03 / The approach
A brochure website, campaign landing page and service-led website have different requirements. We start with what a visitor should understand and the action they should take. Existing branding, content, forms and integrations are reviewed so useful work can be retained where appropriate.
Discuss your priorities04 / Before we start
Still have a question? Include it in your brief.
Yes. We can review the existing structure, design and content, then agree whether targeted changes or a wider rebuild are appropriate.
No. Results also depend on demand, competition, traffic quality and your offer. The website should make your services easier to understand and give relevant visitors a clear way to enquire.
Share your current website, priority services, target customers, examples of work and required integrations. We will identify missing content and functionality before the scope is agreed.
Let's talk
Tell us about your business, the buyers you want to reach and the support you need. Share your website or current materials so we can understand the starting point.
We review your brief and discuss the requirements before agreeing the scope.
238, Emarat Atrium Building
Sheikh Zayed Road, Dubai, UAE
If the form does not load, email info@redbrassadvertising.com or call +971 56 395 1053.