Keyword and campaign planning
Group searches around specific services and buying needs. Agree geographic coverage and identify irrelevant terms to exclude where appropriate.
Red Brass Advertising / Dubai
Reach people searching for the services you actually provide.
Dubai based. English-language briefs from the UAE, UK and beyond.
01 / The starting point
Paid search can bring your business into consideration when a buyer is actively looking for help. But an enquiry is only useful if it relates to your service, target market and commercial scope. Red Brass plans Google Ads around those requirements, connecting the search term, message and landing page.
Broad keywords can attract jobseekers, people looking for free advice or customers outside your service area. Sending every visitor to the homepage can also leave them without the detail they need. We review intent, targeting and the destination page together.
Tell us where you are nowReach people searching for the services you actually provide.
02 / The scope
Build the scope around the work your business needs. Deliverables and responsibilities are agreed before we begin.
Group searches around specific services and buying needs. Agree geographic coverage and identify irrelevant terms to exclude where appropriate.
Write messages that reflect the offer and direct visitors to relevant information. Keep claims, calls to action and service descriptions consistent across the journey.
Review search terms, campaign performance and available conversion data. Use feedback on enquiry quality to inform targeting and budget decisions.
03 / The approach
Form submissions, phone clicks and email clicks are different signals. A click on a contact link is not proof of a qualified lead. We agree which actions to measure and use your sales feedback to understand whether enquiries meet your requirements. Tracking changes depend on the website and tools in use.
Discuss your priorities04 / Before we start
Still have a question? Include it in your brief.
Media spend and campaign management should be agreed separately in the proposal. We do not publish a fixed package before understanding the campaign scope.
Yes. Existing campaign structure, search terms, ads, landing pages and tracking provide a starting point for the review.
Yes. Geography, language, service availability and budget should inform campaign structure. Separate reporting helps you assess which markets produce relevant enquiries.
Let's talk
Tell us about your business, the buyers you want to reach and the support you need. Share your website or current materials so we can understand the starting point.
We review your brief and discuss the requirements before agreeing the scope.
238, Emarat Atrium Building
Sheikh Zayed Road, Dubai, UAE
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