Content planning
Build themes around service questions, buying objections, company developments and relevant industry issues. Agree the audience and purpose before design begins.
Red Brass Advertising Dubai
Keep your expertise visible between sales conversations.
Dubai based. English-language briefs from the UAE, UK and beyond.
01 / The starting point
When your business sells a specialist service, a busy social feed is not enough. Prospective customers need to understand what you do, recognise the problems you solve and see reasons to start a conversation. Red Brass brings planning, writing and design together so your content supports that decision.
Your team knows the business, but turning that knowledge into useful posts takes time. Product updates arrive late, technical information needs simplifying and every post starts from a blank page. We help organise those inputs into a content plan built around your services and the people buying them.
Tell us where you are nowKeep your expertise visible between sales conversations.
02 / The scope
Build the scope around the work your business needs. Deliverables and responsibilities are agreed before we begin.
Build themes around service questions, buying objections, company developments and relevant industry issues. Agree the audience and purpose before design begins.
Translate your expertise into clear captions, static creatives and agreed content formats. Keep the message consistent with your website, proposals and sales conversations.
Set an approval and publishing workflow that suits your team. Review content performance against the objective of each activity, rather than treating likes as the only result.
03 / The approach
A company selling logistics services needs different content from a consultancy or a software provider. LinkedIn may suit professional expertise and company updates; Instagram or Facebook may help demonstrate projects and build familiarity. We recommend the channel mix around your audience, available material and commercial goals.
Discuss your priorities04 / Before we start
Still have a question? Include it in your brief.
Organic content and paid campaigns serve different purposes. We agree them separately in the scope so content production, campaign management and media spend are clear.
Yes. Your service documents, product information and subject-matter input help us write useful, accurate content. Your team remains involved in approving technical claims.
We can plan English-language content around the audience and market you want to reach. Local terminology, examples and commercial context should be agreed in the brief.
Let's talk
Tell us about your business, the buyers you want to reach and the support you need. Share your website or current materials so we can understand the starting point.
We review your brief and discuss the requirements before agreeing the scope.
238, Emarat Atrium Building
Sheikh Zayed Road, Dubai, UAE
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