Audience and objective
Define the market, relevant audience and campaign purpose. Decide whether the immediate goal is awareness, website visits or enquiries before selecting the campaign setup.
Red Brass Advertising / Dubai
Give the right audience a reason to consider your business.
Dubai based. English-language briefs from the UAE, UK and beyond.
01 / The starting point
Not every potential customer is searching for an agency, consultant or service provider today. Paid social can introduce your business, explain an offer and bring relevant people into a conversation. Red Brass combines campaign planning and creative development around the action you want people to take.
A campaign can generate attention without explaining the service or reaching the people involved in buying it. We begin with your customer, the problem they recognise and the next step they can reasonably take. The platform and format follow that brief.
Tell us where you are nowGive the right audience a reason to consider your business.
02 / The scope
Build the scope around the work your business needs. Deliverables and responsibilities are agreed before we begin.
Define the market, relevant audience and campaign purpose. Decide whether the immediate goal is awareness, website visits or enquiries before selecting the campaign setup.
Develop messages and visuals that explain the offer in the space available. Prepare agreed variations so the campaign can test meaningful differences in message or presentation.
Connect the ad to a relevant landing page or agreed lead form. Review campaign data alongside feedback from the people handling enquiries.
03 / The approach
Meta and LinkedIn reach people in different contexts. The right choice depends on your audience, offer, budget and buying process. We scope the relevant platforms rather than spreading a limited budget across every available channel. Media spend and creative requirements are clarified before launch.
Discuss your priorities04 / Before we start
Still have a question? Include it in your brief.
Management keeps your organic presence active and consistent. Advertising uses paid distribution to reach a defined audience. They can work together, but they need separate objectives and scope.
We can review existing material for suitability. Assets may need different sizes, shorter copy or a clearer call to action for the agreed placements.
Agree what counts as a relevant enquiry, then record whether each lead fits your services, market and scope. Campaign reporting becomes more useful when it includes this sales feedback.
Let's talk
Tell us about your business, the buyers you want to reach and the support you need. Share your website or current materials so we can understand the starting point.
We review your brief and discuss the requirements before agreeing the scope.
238, Emarat Atrium Building
Sheikh Zayed Road, Dubai, UAE
If the form does not load, email info@redbrassadvertising.com or call +971 56 395 1053.